You may not have recognized Spiderman in this photograph, but I doubt it. If such be the case, you wouldn't be totally wrong, as the model for this photo is a real life hero, a Mexican immigrant who risks his life everyday so as to earn enough money to support his family in Mexico. Someone has made an attempt for him to be hailed like a hero, she's the photographer DULCE PINZON in a project she has entitled THE REAL STORY OF THE SUPERHEROES.

This is how she introduces her project in her website :

 After September 11, the notion of the “hero” began to rear its head in the public consciousness more and more frequently. The notion served a necessity in a time of national and global crisis to acknowledge those who showed extraordinary courage or determination in the face of danger, sometimes even sacrificing their lives in an attempt to save others. However, in the whirlwind of journalism surrounding these deservedly front-page disasters and emergencies, it is easy to take for granted the heroes who sacrifice immeasurable life and labor in their day to day lives for the good of others, but do so in a somewhat less spectacular setting.

The Mexican immigrant worker in New York is a perfect example of the hero who has gone unnoticed. It is common for a Mexican worker in New York to work extraordinary hours in extreme conditions for very low wages which are saved at great cost and sacrifice and sent to families and communities in Mexico who rely on them to survive.[...]

The principal objective of this series is to pay homage to these brave and determined men and women that somehow manage, without the help of any supernatural power, to withstand extreme conditions of labor in order to help their families and communities survive and prosper.

  This project consists of 20 color photographs of Mexican immigrants dressed in the costumes of popular American and Mexican superheroes. Each photo pictures the worker / superhero in their work environment, and is accompanied by a short text including the worker’s name and hometown in Mexico..

http://www.dulcepinzon.com/en_projects_superhero.htm#